Strategy development

It is essential for every organisation to take a close look at its strategic future and the subsequent steps in a regular cycle. This orientation takes place against the backdrop of constantly changing framework conditions and guides the internal players in their actions and orientation towards the future.

Based on the vision, it is important to clarify what the long-term picture of the future is and the specific strategy for the next 2 – 3 years derived from it.

The path is already a decisive component of the strategic goal. Ideally, sustainable strategies are developed in a collaborative participation process that involves key stakeholders from the outset. We use Rudi Wimmer and Reinhart Nagel’s strategy loop as the basis for strategy development.

In this phase, everything revolves around smartly identifying and analysing the strengths and weaknesses, opportunities and risks in your company and in the competitive environment, dealing with the future trends that affect the company and, if necessary, analysing the corporate culture. Together with you, we develop relevant key strategic questions and carry out the necessary surveys – be it through online surveys, open interviews or analysis workshops and, if required, also in the form of virtual participation formats with our digital collaboration platform Howspace. Always under the strategic motto: as much as necessary and as little as possible, with the right level of strategic participation that is appropriate for your company.

The development of strategic options for the future is followed by the analysis. When deciding on an option, ideally a long-term vision of the future is developed first and then the specific strategy is described. In order for the strategy to become a guideline for action, it needs to be implemented and monitored on a day-to-day basis. This may also go hand in hand with the necessary restructuring in the company/organisation.

As experts in shaping the future and work and corporate culture, we at p4d accompany and support you in the process of concrete strategy development. We work with you to develop a suitable process architecture that describes the strategic milestones for the process and the involvement of stakeholder groups. We provide you with strategic advice on communication and suitable feedback processes – both internally and with your strategic external stakeholders, customers and target groups.

As part of our strategy, mission and vision development, we are happy to moderate all the events required for the process and, if necessary, invite strategic experts in the sense of complementary consulting, with whom we can help you move forward in your process.