Mission & vision development

Every company can benefit from regularly reviewing its mission statement or vision and the steps that follow. The benefits of a living mission statement for the people who work in the company and for the people the company serves are immense. At its best, the mission statement can act as a meaningful and directional beacon for the company. It describes the future and current priorities that the company has set itself. The effectiveness of mission statements lies in the guidance they provide: a shared understanding of the mission statement gives managers and employees as well as customers and target groups orientation and a concrete direction. It shows what the company is striving for and where it wants to develop (vision), what it sees as its purpose and task (mission), which working methods are upheld for cooperation (values), which fields of action it is concerned with and which specific steps it wants to take in which way (strategic goals) in order to be successful and future-oriented.

The path is already an important part of the goal. Ideally, long lasting impactful mission statements are developed jointly in a participation process that is appropriate for your company. A mission statement that is developed with the participation of key stakeholders, i.e. one that involves many – if not all – people as early as the development stage, will have great traction. The development process therefore requires a great deal of attention and expertise. It is a challenge for every company to integrate this process into its day-to-day business.

At p4d, we are experts in shaping work and corporate culture. When it comes to mission and vision development, we accompany and support you in analysing the context (strengths/weaknesses analysis, trend analysis, analysis of the corporate culture), moderate participation processes with your relevant stakeholders and develop a suitable process design (process architecture) for you and together with you, which describes the milestones for mission development and the involvement of stakeholder groups.

Our consulting support follows a clear process and includes essentials for good mission and vision development.

A comprehensive clarification of the assignment is the basis of our professional support. We use a clear process architecture to illustrate the milestones and necessary levels of mission statement development.

In this phase of mission statement development, everything revolves around smartly surveying and analysing the strengths and weaknesses, opportunities and risks in your company and in the competitive environment. Together with you, we develop the key questions relevant to you and conduct the necessary surveys for you – whether online surveys, open interviews or analysis workshops and, if required, also in the form of virtual participation formats with our collaboration platform HowSpace. Always according to the motto: as much as necessary and as little as possible and with the level of participation that is right for your company.

The development of vision and mission is a crucial point in regard to the desired future. We support your company at this point with co-creative workshop formats based on best practice findings from systemic organisational consulting. We advise you on communication and suitable feedback processes within your organisation and with your stakeholders, customers and target groups. And we advise and moderate your process of developing strategic goals resulting from the mission statement. We do all of this in an appreciative, future-orientated manner, in partnership and at eye level with the various stakeholder groups.