Combining qualitative research with traditional organisational development supports the development of processes, programmes and projects. p4d’s approach to qualitative impact research is based on the assumption that work and organisational culture can be actively shaped.
As part of qualitative impact research, we conduct guided in-depth interviews and group discussions with employees, managers and other stakeholders and also work with participant observation.
In-depth interviews capture the working environment of the interviewees and their organisational culture. They serve to gain a holistic understanding of the cultural impact factors. Managers and employees are invited to describe their perspectives and experiences of working (together) in detail and in very concrete terms as part of the guideline-based in-depth interviews and group discussions. The results serve as a common platform for understanding. Particularly at the beginning of a process, they are used for the organisation to look at itself through the mirror of analysis. In doing so, seemingly self-evident things are seen in a new light. Advantage: we work through conscious and unconscious interdependencies for you. Because understanding is the first step towards change. The report takes the form of a vivid and experiential presentation of the results.
