„Strengthening German – South African business performance – Perspectives from 15 companies on the strategic use of diversity and forms of interaction”

The study analyses the opportunities and challenges of German-South African business relations and interactions on the basis of qualitative in-depth interviews with executives of both nationalities from 15 companies.

The study identifies a trusting relationship between both parties as the basis and central resource for current and future business relationships and describes the challenges for developing mutual trust. Six different strategies for bridging intercultural differences in German-South African companies are presented.

The authors see the strategic use of cultural diversity as an important opportunity to optimize business performance within South Africa and to promote further ventures in the markets of Southern Africa. According to the authors, one way to achieve this is to promote a common ground within and between companies.

For further information or to order the study, please contact:

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