Research in organisational development. Evaluations. Brand analyses.
Being curious is the basis for research. It starts with curiosity – about people and their stories – about organisations: what holds them together and what can be developed further – about different cultural contexts. After decades in a qualitative market research institute (from project manager to deputy managing director), I now also enjoy researching new ways of working and corporate cultures, always with an eye on the scope that the respective culture allows.
Area of work
- Empirical research and consulting in the context of change management
- Customised desk research: trend research, case studies
- Evaluations of cultural projects
- Strategic research, evaluation and consulting in the areas of marketing, brand management and development, communication and concept development
Key activities
- Strategic research and consulting | innovation research, employer branding, corporate mission statements, employee satisfaction, consumer perception of products, brands, companies
- Qualitative impact analysis | in-depth interviews and group discussions
- Basic research | on youth culture, family and education, ageing, education, sustainability, nutrition trends, intercultural research, research with children and young people
- Process support | Strategic consulting for change processes in close cooperation with marketing and agencies
- Sectors | Industry, media, trade and non-profit organisations
- Further training | Psychoanalytical-systemic therapy (APF e.V.)
- Regional work experience | Africa, Turkey
Contact
Partnerin p4d KG
Stay informed!
Several times a year, p4d informs customers, partners and interested parties about new event formats, innovative projects and learning journeys. Sign up now for our newsletter and take part in our experiences and encounters.