Kirsten Juchem

Partner p4d KG

p4d ... shaping working culture.

Empiric research. Evaluation. Brand Analysis.

Being curious is the base for researching. Curiosity – for people and their stories, – for organisations what binds them together and what advances them – for different cultural contexts is the starting point. After decades in a qualitative institute for market research (project manager to vice executive), nowadays I additionally research new ways of working together and cultures of organisations, always with a view towards positive change within this culture.


  • Empirical research and consulting in the context of change management
  • Tailor-made desk research: trend research, case studies
  • Evaluations of cultural projects
  • Strategic research, evaluation and consulting in the fields of marketing, brand management and development, communication and concept development

Key activities

  • Strategic research and consulting | Innovation research, employer branding, corporate mission statements, employee satisfaction, consumer perception of products, brands, companies
  • Qualitative impact analysis | In-depth interviews and group discussions
  • Basic research | on youth culture, family and education, aging, education, sustainability, nutrition trends, intercultural research, research with children and young people
  • Process facilitation | Strategic consulting during change processes in close cooperation with marketing and agencies
  • Sectors | Industry, Media, Trade and Non-Profit Organizations
  • Continuing Education | Psychoanalytic Systemic Therapy (APF e.V.)
  • Regional work experience | Africa and Turkey


Kirsten Juchem
Phone +49 (0) 228 98 164 – 60
Beraterprofil pdf